jabber logic led the creation of new brand messaging and visuals, as well as a website redesign. The new logo and visuals were designed to speak to the company’s longevity and rigorous attention to detail, while emphasizing their forward-thinking flexibility and the value they place on co-creating insights with consumers. The rebrand and website launch coincided with Orman Guidance’s 40th anniversary; jabber logic coordinated and consulted on social media and public relations efforts to promote the milestone and the new direction for the company.
New brand photography created for the project is human, expressive, and playful, emphasizing the care Orman Guidance takes to respect and involve their research participants. Most of the new photography captures participants in a real market research focus group, conducted at Orman Guidance’s facility.