Over six months, jabber logic and Flags for Fallen Military workshopped on the vision of the brand, collaboratively developing the brand identity. Our team recommended focusing first on the brand as a whole before moving on to tactical website details. The brand visuals, including the font, colors, and accents, like the star and circle, all have military symbolism.
We were so dedicated to completing Flags for Fallen Military’s brand on time, and providing as much value as possible, that our team decided to quadruple the budgeted hours.
In addition to being a paying client, Flags for Fallen Military was our pro bono account of 2014, receiving an in-kind marketing and branding donation of $11,500 to finish their brand identity, develop their social media strategy, and secure media appearances.