Branding

Branding projects are our happy place. We love working with clients on branding projects because they give you an opportunity to look at and assess every part of how you tell the story about the work you do.

Whether you are looking to rebrand, or simply update your brand, jabber logic has a detailed approach, which we’ve outlined below. The average budget for a full rebranding project with a company or organization is $45,000.

Here is an overview of the steps we take when working on a branding project:

Brand Audit

Brand Audit

We assess your current brand elements including logo, colors, typography, messaging, values etc. Then we provide a research report with recommendations on how to evolve your brand.

Vision

Strategy/Vision

This phase begins the deep dive into our recommendations. During this phase we build a creative brief and get to know your audiences and messaging through meetings and focus groups.

Design

Design

Now we use everything we’ve learned to create a new logo, including color palette and typography to create brand guidelines and templates (think letterhead, business cards, PowerPoint) to ensure consistency with your new brand.

Messaging

Messaging

At the same time design is happening, we’ll also take our learnings and outline new brand messaging with brand pillars and detailed profiles of your audiences. The goal of this phase is to make sure you have the tools you need to share your brand’s story effectively.

Marketing Planning

We love working with clients to create marketing and campaign plans to help them reach their goals. Even better, we create them in partnership with you in order to ensure you have the tools you need to work the plan.

Marketing planning projects range from $5,000-10,000 on average, and can include any or all of the elements outlined below:

Vision

Vision/Strategy

We assess one area of your organization (a program, campaign, project, event) in detail and provide recommendations in a creative brief.

Create

Plan/Content

We build the plan for you with a breakdown of the audience, what channels should be used to reach them, messaging framework, and sample communications plan.

Plan

Plan Design

We design the plan beautifully with your brand to either present or work from.

Iterate

Facilitation

We walk you, your team, or your Board of Directors through our process to strategically create marketing plan recommendations and provide you with notes from the meeting.

Consulting

What if you have a project that doesn’t quite fit into Branding or Marketing Planning? We’ve got you covered! jabber logic’s consulting services offer customized solutions to problems you face that might not fit within those categories, but are still very much related to Branding and Marketing.

The rate for consulting services is $150/hour for each staff member involved. We can also work with you to create a package to help you achieve your goals, with a minimum of $5,000 per project. Our clients ask us to consult on everything from social media, content creation, curriculum development, product development, annual report design, and organizational strategic planning.

Here are some examples:

Iterate

Audience/Persona Development

People are at the heart of Marketing and Branding. Do you understand the demographic and psychographic characteristics of the populations you serve and communicate with? We’ll work with you to identify and name your current audiences and assess who you should be targeting based on the work you do.

Vision

Vision/Strategy

Taken out of the context of Branding or Marketing Planning, we can audit and assess any area of your organization and provide our recommendations. One of our strengths is seeing connections between all the different pieces that you might be too close to see.

Curriculum

Curriculum Development

Curriculum is a lot like Branding and Marketing. It must be easy to follow, engaging, and compelling. Using our audience development and strategy processes, we develop a curriculum with instructional design plans.

Facilitators

Facilitation

We can be objective facilitators in any setting or any meeting to hold your group accountable to determining strategy, vision, or even action steps to solve the problem you face.

Training

Equipping amazing humans with the tools they need to succeed is the heart of our Branding and Marketing trainings. Our training services provide affordable Branding and Marketing courses for individuals, organizations, social enterprises, and nonprofits. In these trainings, we teach you what we know and provide you with the time and space to complete projects on your own. Check out our different training opportunities!

Workshops

In-Person Workshops

Because we want to make sure everyone we work with has the tools they need to complete their marketing and branding work, we create 2-hour action-oriented workshops.

Online Courses

Online Courses

More information coming soon as we build our online platform.

Coaching

Coaching

Are you a confident marketer who needs help with a specific skill, how to communicate your plan to leadership, or a support system to call when you hit a hurdle? We can coach you, empowering you to create your own marketing plans, content, and branding projects.