jabberlogic

Problem

United Theological Seminary was seeing a dramatic decline in their student enrollment year-over-year. They saw a need to improve marketing efforts to understand new audiences they could be reaching, and attract prospective students to their school.

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Solution

jabber logic led a brand refresh, designed a new website, worked with United staff to utilize marketing automation tools, clearly defined audiences, created content plans, and executed marketing campaigns to attract new students and strengthen the brand.

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Result

In 2017, for the first time ever, United had a documented pipeline of prospective students with a total of over 1,500 people engaging with United. They now have tools like a blog, admissions forms on their website, and proactive communications being sent out.

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