The BrandLab works directly with teens to promote diversity in the advertising industry, but their classroom curriculum lacked creativity, interactivity, and consistency.



jabber logic suggested taking a hands-on approach to refreshing the curriculum, with The BrandLab staff and instructors involved in the process. After interactive discussion sessions with the full team, jabber logic met twice a week with The BrandLab’s Curriculum Design Director and Special Projects Manager to focus on each instructional unit and how it all fit together. It was a great learning opportunity for both parties!



The result was a more strategic curriculum designed to get students engaged and participating. The curriculum was tested in 14 Twin Cities classrooms, and continues to evolve as the education system changes and The BrandLab continues to grow.

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