Sea Life Aquarium
Sea Life is a huge aquarium that is housed in the Mall of America. They were struggling to sell tickets and so our partnership began by evaluating their current brand and making updates. We then created a plan to unroll the updates which inspired people to visit their amazing sea creatures.
- Brand Audit
- Marketing Plan
- Radio Campaign
Sea Life came to jabber logic to creatively solve their marking issues. Over 10,000 creatures live at Sea Life, but market research showed that the company’s cartoon character-heavy branding was overshadowing its impressive wildlife and therefore they struggled to sell full-price tickets.
jabber logic created a marketing plan centered around a more authentic brand personality, bringing more focus to sea life facts, the cause of conservation, and the expertise of the staff. Those branding recommendations fueled a jabber logic-led radio campaign and food court clings that focused more on storytelling and humanizing the aquarium experience to reach metrics.
Sea Life ticket redemptions doubled year over year, and the company continues to utilize jabber logic’s CEO as voice talent for their annual radio ads.