BestPrep, a nonprofit that connects students with business education and resources, needed to differentiate between their organizational brand and the brand of their six programs. A large number of groups come together to make each of these six programs possible, so branding and communicating directly to these groups needed to happen.



jabber logic led a refresh of brand messaging, visuals, and website design. Our team assembled a committee of BestPrep staff, volunteers, and board members to contribute to the process. It became clear that each program benefited different audiences, and that BestPrep's success depended on clearly communicating with each of those audiences.



The revitalized brand and website were designed to speak to all of the organization’s stakeholders, from the new mission statement to the new logo. To measure outcomes, jabber logic also installed Google Analytics for the new website, and benchmarked results since then have exceeded industry averages.

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